Indian Agencies are in for grander celebrations in 2011. The Advertising Club of Bombay has been chosen to host the Effies Asia-Pacific, starting from 2011. The annual awards, which will also be organised on the guidelines prescribed by the global format, will most probably be held during the middle of the year, with participation expected from all countries in the region.
On the development, Shashi Sinha, chief executive officer, Lodestar UM and Chairperson, Effies 2010, said, “I personally feel that it is a big achievement for us to be given the opportunity to host the Effies Asia-Pacific awards in India. We firmed it up two months back, and were waiting for Effies 2010 to announce the big news. Discussions are still on to decide whether to host it separately or have only one event. But I feel that it should be a separate event, with Effies India growing on its own.”
“The shortlists from country-level programs will come in directly for the awards, while entries can be sent directly for countries with no program Moreover, the Effies Asia-Pacific winners will be short-listed for the Global Effies,” Sinha added.
The Asia-Pacific Effie was launched in 2008, in order to continue to build on the success of country-level programs in China, Hong Kong, India, New Zealand and Singapore. The Asia Pacific Effie allows effective national campaigns from the entire Asia-Pacific region to compete head-to-head. Campaigns entering this competition are not required to be transborder.