Campaign India Team
May 12, 2021

ASCI’s secretary-general Manisha Kapoor named VP on ICAS’ executive committee

To play leadership role till 2023

ASCI’s secretary-general Manisha Kapoor named VP on ICAS’ executive committee
The Advertising Standards Council of India’s (ASCI) general secretary Manisha Kapoor has been appointed to the executive committee of the International Council for Advertising Self-Regulation (ICAS) as vice president. Set up by the European Advertising Standards Alliance in 2008, ICAS is a global platform of self-regulatory organisations (SROs). Kapoor will be one of the four vice presidents on the executive committee.
 
In her role as part of the ICAS leadership team, she is tasked with taking the self-regulation agenda forward globally. Some priority areas of ICAS for the next couple of years are:
 
  • To promote advertising self-regulation as an optimal mechanism for consumer protection
  • To strengthen ICAS as a global alliance
  • To facilitate knowledge sharing among SROs to establish best practices
  • To support emerging SROs across the globe
  • To monitor global trends in the advertising ecosystem that impact self-regulation
  • To work closely with established and emerging digital platforms to make the online space more transparent and fairer for consumers
Until April this year, ASCI served on the executive committee as a member for a two-year term. Now, Kapoor will play a leadership role on the committee till 2023.
 
Kapoor said, “This appointment is  a recognition of ASCI’s growing global standing  and influence in the narrative of responsible advertising, as well as the importance of Indian advertising industry itself at a global level. This offers us a chance to  exchange learnings and best practices. With the Indian advertising industry evolving fast and digitalisation boosting growth, ASCI’s leadership of  the ICAS executive committee will add  new perspectives to the agenda of responsible advertising.” 
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

15 hours ago

Toyota set to end $600 million Olympic sponsorship deal

The Japanese giant is seeking to end its nine-year tenure with the Games, after becoming the first automaker in the world to sign a top-tier sponsorship contract in 2015.

18 hours ago

65% of men call for better menstrual education ...

The brand also released a short Hindi film based on real events, highlighting the need for normalising conversations about periods with men.

19 hours ago

Ministry of Consumer Affairs seeks integrated ...

The chosen agency will be responsible for all social media activities for the Bureau of Indian Standards, including influencer marketing and public relations.

19 hours ago

OML's Hypothesis pursues global expansion

The AI-powered influencer marketing tech platform is targeting growth in Asia Pacific, the Middle East, Africa, and the US by 2025.