Campaign India Team
May 12, 2021

ASCI’s secretary-general Manisha Kapoor named VP on ICAS’ executive committee

To play leadership role till 2023

ASCI’s secretary-general Manisha Kapoor named VP on ICAS’ executive committee
The Advertising Standards Council of India’s (ASCI) general secretary Manisha Kapoor has been appointed to the executive committee of the International Council for Advertising Self-Regulation (ICAS) as vice president. Set up by the European Advertising Standards Alliance in 2008, ICAS is a global platform of self-regulatory organisations (SROs). Kapoor will be one of the four vice presidents on the executive committee.
 
In her role as part of the ICAS leadership team, she is tasked with taking the self-regulation agenda forward globally. Some priority areas of ICAS for the next couple of years are:
 
  • To promote advertising self-regulation as an optimal mechanism for consumer protection
  • To strengthen ICAS as a global alliance
  • To facilitate knowledge sharing among SROs to establish best practices
  • To support emerging SROs across the globe
  • To monitor global trends in the advertising ecosystem that impact self-regulation
  • To work closely with established and emerging digital platforms to make the online space more transparent and fairer for consumers
Until April this year, ASCI served on the executive committee as a member for a two-year term. Now, Kapoor will play a leadership role on the committee till 2023.
 
Kapoor said, “This appointment is  a recognition of ASCI’s growing global standing  and influence in the narrative of responsible advertising, as well as the importance of Indian advertising industry itself at a global level. This offers us a chance to  exchange learnings and best practices. With the Indian advertising industry evolving fast and digitalisation boosting growth, ASCI’s leadership of  the ICAS executive committee will add  new perspectives to the agenda of responsible advertising.” 
 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

1 day ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

1 day ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

1 day ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.