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Report will be a centrepiece of year in which ASCI focuses on gender initiatives
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Its ‘My Guiding Light’ campaign reframes buying around personal agency, nudging consumers to weigh overall value, as it counters competition from lab-grown diamonds in a price-led market.
Directed by Emmy Award‑winner Rhys Thomas and produced by Stink London, the hotel chain has launched localised versions for India, Japan, and Korea.
Atul Sharma exits after seven years at the helm.
Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.