She moves from Madison World where she was VP. This is her second stint with Dentsu, having previously worked with Posterscope.
Dentsu India has announced the appointment of Arti Singh as vice president - national, for its shopper marketing unit, Hyperspace.
Singh said, “It’s a great role, with enormous possibilities in my second innings. Hyperspace is a network that has established strong credentials in the space for over a decade now. I am excited about the endless opportunities and challenges this new role offers and I look forward to driving Hyperspace’s continued growth and ambition in India.”
Haresh Nayak, COO, Dentsu International, Group MD, Posterscope SA, president, Posterscope Apac, said, "Arti will be responsible for strengthening the shoppers’ marketing practices across all agencies of dentsu India. Her presence and experience in the space will help us beef up our efforts in understanding the behaviour of shoppers. She brings immense value to the company’s capabilities. We are increasingly bringing on board senior talents in this space who can carry forward the learnings of seamlessly-integrated consumer and brand interaction in the new normal.”
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