Ben Bold
Feb 01, 2024

Arthur Sadoun: ‘AI is at the service of our people, it will help our people grow’

Publicis CEO Sadoun and chief strategy officer Carla Serrano tell Campaign the group's brave new AI world will be populated by people, not just bots

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign India content* including its archive of 30,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Premium discount for Campaign event tickets

or call +91 022 69047500
or email [email protected]

Related Articles

Just Published

1 hour ago

Moves and wins: Week of 18 Aug

Our weekly roundup of the latest appointments and account wins from Dept, and many more.

2 hours ago

Pipes get a punchline as Ashirvad by Aliaxis ...

The company swaps product-heavy plumbing ads for humour and cultural hooks, aiming to stand out in a crowded $19.8 billion market.

2 hours ago

Breaking the ice with stories that stick

Pocket FM turns the spotlight on women ice hockey players, blending sport, grit, and narrative in its latest brand film.

3 hours ago

AI won't kill SEO, but it will rewrite the rules

As search diversifies across AI tools and formats, SEO evolves from a singular strategy to one of many discovery pathways.