Are we ready for Playboy/ is it ready for India?

There is a joke amongst the lads that everyone reads Playboy for its content. The reality, of course, is anything but. The US-based skin magazine is known for its raunchy, yet, classy nude centre spreads, which along with some great editorial and visual content makes it the best read men’s magazine in the world. But with its US sales shrinking and off-shore ones expanding, Playboy is eyeing the lucrative South East and South Asian markets to make a foray.