Campaign India Team
Jul 22, 2011

Next Gen Publishing launches Popular Science India

The magazine will be launched in August

Next Gen Publishing launches Popular Science India

Next Gen Publishing will soon be enhancing its portfolio with the addition of Popular Science India. To be launched in August, the magazine, like its counterpart Popular Science (US), will furnish science and technology news for the Indian audience.  



H S Billimoria, publisher, Next Gen Publishing, said, “With the imminent launch of Popular Science in August, we will have nine magazine titles published at Next Gen Publishing. Smart Photography, Car India, Bike India, Commercial Vehicle, Computer Active, The Ideal Home & Garden, Mother & Baby and Power Watch India are our existing titles.”



Girish Mallya, editor of Popular Science India, said, “Popular Science (US) is currently the largest selling science and technology magazine in the world. We are anticipating a huge response for its Indian edition. The launch issue print run of the magazine is 75,000 copies and subject to the enquiries and demands from the readers, the subscription offer has been made available online. Like our other titles, the digtal version of Popular Science will be available on Zinio.”
  


Source:
Campaign India

Related Articles

Just Published

14 hours ago

WhatsApp deepens business play with ads, payments, ...

At its Mumbai summit, it rolled out tools spanning ads, transactions and citizen services, aiming to embed itself deeper into India’s marketing and commerce ecosystem.

15 hours ago

Why does everyone love to hate WPP?

The industry loves to bet on who’s down. But no one—WPP, Publicis, or Accenture—has cracked the future yet, argues a former holding-company insider turned consultant.

20 hours ago

Conversational AI: Why India’s marketers can’t ...

AI-enabled voice assistants are reshaping how consumers shop and search—demanding experiences that are useful, personal, and rooted in local context.

21 hours ago

World Gold Council reframes jewellery for everyday ...

INSIDE THE AD: BBDO India’s ‘The Moment is Gold’ campaign shifts the messaging from ceremonial milestones to micro-moments, targeting Gen Z and millennial buyers.