Campaign India Team
Apr 02, 2018

April Fool's Day: Ola, Uber, McDonald's battle it out

The technology companies tried pulling pranks on customers with 'Ola News Network' and an 'Anti Aging Ice-cream', while McDonald's offered users free fries for the year

April Fool's Day: Ola, Uber, McDonald's battle it out
Ahead of April Fool's day, Ola and Uber announced that the technology companies will be rolling out new initiatives. 
 
Ola announced the launch of 'Ola News Network'. It  was labelled as Ola’s news vertical to deliver hyperlocal news and came with the motto ‘#NewsYouCanUse’. The platform was to use Ola’s driver partners who would double up as on-ground reporters, sharing local city developments in real-time! 

Uber used its Eats platform to announce the launch of 'Anti Aging Ice-cream'. The video announcing the launch stated that 'limited stocks' would only be available. 
 
 
McDonald's India joined in too. Using Twitter, the brand offered a free supply of fries for an entire year. Users were asked to find a hidden code in the image. The code read, 'Happy April Fools Day'.
 
 
Also read:
 
 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Isobar India to handle V-Guard's digital mandate
Premium
20 hours ago

Isobar India to handle V-Guard's digital mandate

The Delhi office will handle the account won post a multi-agency pitch

Premium
Shell's expected global winners: VCCP, Dentsu, Mediacom, Doremus
Premium
21 hours ago

Shell's expected global winners: VCCP, Dentsu, ...

The global review kicked off in January for creative and media.

Premium
Agency Report Card 2017: Havas Media Group
Premium
21 hours ago

Agency Report Card 2017: Havas Media Group

We assess Havas Media's 2017 performance in India based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

Premium
Hyundai celebrates those who fight for the country
Premium
1 day ago

Hyundai celebrates those who fight for the country

Watch the ad film conceptualised by Innocean Worldwide here