Brand Republic Team
Aug 26, 2011

Apple's history, as presented by Steve Jobs

Apple has been setting the standard in computing since 1984 and the way the company and its charismatic CEO Steve Jobs presented its technology to the world has contributed immeasurably to its rise from near bankruptcy in the 1990s to becoming the most valuable company in the world.

Apple's history, as presented by Steve Jobs

Having co-founded Apple in 1976, Jobs left the company in 1985, shortly after introducing the Macintosh in 1984, amid boardroom wrangling.

Jobs returned to the corporation in 1997, and has lead the company through nothing short of a revolution, taking Apple from being a floundering tech company to, at one point earlier this month, its position as the most valuable company in the world.

We chart some of the defining moments in Apple's history, through the presentations and appearances of one of the modern era's most visionary company chief executives.

Steve Jobs preps for one of his first TV appearances in 1980


Steve Jobs gives an Apple keynote speech in 1983


Steve Jobs introduces the Macintosh in 1984



Steve Jobs' first 100 days of Apple Macintosh address



Jobs introduces the iMac in 1998



Jobs introduces the iPod in 2001


Jobs introduces the iPhone 2007


Jobs introduces iPad in 2010


Click here to go through the history of Apple's marketing


This article first appeared on Brand Republic


Campaign India