Sociowash has bagged the creative and digital mandate for Anytime Fitness India.
The agency will be responsible for the brand's overall social media strategy and creative services.
The account was won post a multi-agency pitch and will be handled by Sociowash’s Delhi office.
Pranav Agarwal, co-founder, Sociowash, said, “Sociowash team is thrilled to onboard Anytime Fitness. The health and fitness segment has always intrigued me and working with Anytime Fitness will enable us in spreading awareness about fitness. Building a connection between the company and the customer that goes beyond their usage phase is the goal. It’s amazing how the fitness category has grown through the times, and a digital foot forward is an ideal approach. We are excited to use our expansive experience and deep understanding of this segment to build a strong social media presence for them. We look forward to a long and productive partnership.”
Vikas Jain, managing director, Anytime Fitness India, said, "Anytime Fitness India has been on a mission to make India healthy for a decade now. With our mission to enrich lives through better health, convenience, community, and inspiration-driven franchise ownership, we are excited to work with Sociowash to communicate our message about the importance of fitness through social media platforms and create an impact on our audiences. We believe that this collaboration with Sociowash will help us scale new heights on social media because of their expert strategy and unwavering dedication. We anticipate a fruitful collaboration to increase club profitability and growth of the franchise network improving the health and member experience. Our team along with Sociowash will be working towards making healthy happen.”
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