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'Priceless to have been part of the transformation of the PR profession in India into a strategic advisory practice', says Good
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Arthur Sadoun calls on Omnicom to change how it reports revenues to improve transparency after IPG takeover.
He was promoted to CEO of Grey London in April.
As force majeure situations become more frequent, agencies and brands need to rewrite the ‘crisis’ playbook.
The duo have formed a strategic alliance to combine expertise in PR, content and digital marketing for integrated brand growth.