Animeta appoints Devdatta Potnis

Moves from Cosmos Maya

Feb 15, 2023 10:43:00 AM | Article | Campaign India Team Share - Share to Facebook

Devdatta Potnis

Animeta has announced the appointment of Devdatta Potnis as chief executive officer. 


He will be responsible for growth, scalability and building a team for the tech platform. 


Animeta was recently launch by Anish Mehta.


Potnis moves from Cosmos Maya, where he was chief revenue officer. Mehta was the CEO at Cosmos Maya until he moved out mid last year.


Mehta said, “Dev has the ability to build a scalable business, address an individual creator’s needs and manage investor relationships with equal passion and commitment. So he is the right person to spearhead Animeta on its growth path. I’m very happy to have him on board. He has also managed to put together a stellar team which we will be announcing soon.”


Potnis said, “Animeta is a forward-thinking organisation in the truly democratised creator economy, and I am grateful to have received the opportunity to be its chief architect. We intend to bring the studio model into the creator economy space where we will be investing in the right creators and creating brands out of them. We will bring about multi-platform monetisation, increase their community in regional and international markets, maximise their brand campaigns and empower them for social commerce; all through our AI-powered creator tech platform.”


In a career spanning over 15, he has also worked with Reliance MediaWorks, Balaji Motion Pictures and Star India, among others.