Campaign India Team
Dec 09, 2008

Anant's blog: Santosh Desai endangers Medianet

Santosh Desai’s column in The Times of India is always a great read. I missed it yesterday, thanks to the newspapers not being delivered by the time I left home. Luckily, Vishakha Singh, now on her way out of employment and into entrepreneurship, drew my attention to Santosh’s piece, The revolution inside a pill. 

Anant's blog: Santosh Desai endangers Medianet

Santosh Desai’s column in The Times of India is always a great read. I missed it yesterday, thanks to the newspapers not being delivered by the time I left home. Luckily, Vishakha Singh, now on her way out of employment and into entrepreneurship, drew my attention to Santosh’s piece, The revolution inside a pill

Vishakha did not call regarding the insightfulness of the piece or the felicity of the language. She wondered (tongue in cheek, I think, I think) whether the column was a plug for the amazing morning-after pill, the i-pill (personally, I prefer Alka Seltzers, or, in their absence, two Crocins).
 
Santosh mentions the i-pill by name twelve times (count ’em; I did). So what’s the problem, when the whole column is about the i-pill and the revolution it’s going to usher in?
 
The problem is that the column appears in The Times of India, the publication that just hates to name brands unless absolutely necessary or unless paid so to do. For example, a photo caption could easily read: ‘Model with friends at the launch of a luxury perfume at a Bandra hotel’. 

So how come they allowed the i-pill to be mentioned as many as twelve times in a single article?
 
i-ask. i-wait with bated breath.

Source:
Campaign India

Related Articles

Just Published

10 hours ago

Campaign roundup: Week of 12 May

The latest ad films and campaigns from brands like Kingston Technology, Blum India, Hindustan Coca-Cola Beverages (HCCB), Hershey India, Lux Cozi, and more, in our weekly roundup.

16 hours ago

Brand campaigns celebrate values associated with ...

From menopause awareness to role reversals to mealtime shifts—brand campaigns highlight meaningful stories on Mother's Day 2025.

16 hours ago

Moves and wins roundup: Week of 12 May

Our weekly roundup of the latest appointments and account wins news from Madison Media Alpha, EndemolShine India, Mediascope, Primex Media Services, and many more.

19 hours ago

Striking a balance between design discipline and ...

In a world full of sameness, the most memorable brands are the ones that take creative risks while staying true to who they are, opines SummerOwl Studio's founder and creative director.