Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Mar 23, 2009
Anant’s blog: IPL goes from the sublime to the ridiculous
It was clear that there is no business brain that was responsible for the IPL strategy when Lalit Modi made it clear that he had back-up plans.What back-up could you have?Except for the ridiculous one. Shifting the Indian Premier League out of India.That’s like playing the English Premier League in the USA or the Euro in Africa.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
(1).jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
Apr 17, 2025
Bats, reels, and buys: The new IPL media mix
Just Published
Advertising
30 minutes ago
Can Killer’s ‘I Wear India’ campaign translate ...
The indigenous fashion brand taps rising cultural confidence as India’s youth weigh local design, digital discovery, and lifestyle ambition in an increasingly competitive market.
PR
1 hour ago
The PR partnership paradox
When PR grows, but client demands remain the same, partnerships feel misaligned. The outcome is: fragmented messaging, poor performance, and lost opportunities.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Marketing
1 hour ago
Beyond the hype: Why most AI projects fail and how ...
AI’s promise in advertising is clear. But with a high failure rate, agencies must move beyond experimentation to strategic integration of AI and human creativity to avoid wasted resources.
Media
1 hour ago
‘You had the entire rainbow’: Pantone’s ‘Cloud ...
Pantone has selected a shade of white for its Colour of the Year for the first time since the programme launched in 1999.
