Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Mar 23, 2009
Anant’s blog: IPL goes from the sublime to the ridiculous
It was clear that there is no business brain that was responsible for the IPL strategy when Lalit Modi made it clear that he had back-up plans.What back-up could you have?Except for the ridiculous one. Shifting the Indian Premier League out of India.That’s like playing the English Premier League in the USA or the Euro in Africa.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
(1).jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpeg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
Media
10 hours ago
Viewers using both linear TV and CTV jump to 116 mn ...
49% of the incremental CTV viewers come from rural India, according to Kantar.
.jfif&h=268&w=401&q=100&v=20250320&c=1)
Advertising
10 hours ago
Omnicom must show new structure is about more than ...
Changing how Omnicom operates and collaborates in post-IPG era requires shift in mindset and incentives.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
11 hours ago
Zuno SmartDrive campaign targets next-generation ...
Zuno General Insurance has launched a nationwide campaign to position usage-based car insurance as a practical and rewarding choice for younger drivers.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
12 hours ago
MMTC-PAMP Names Gaurav Nijhawan Head of Marketing
MMTC-PAMP has appointed Gaurav Nijhawan as head of marketing to lead integrated brand, communication and growth initiatives across channels.
