Media
Campaign India Team
Mar 23, 2009

Anant’s blog: IPL goes from the sublime to the ridiculous

It was clear that there is no business brain that was responsible for the IPL strategy when Lalit Modi made it clear that he had back-up plans.What back-up could you have?Except for the ridiculous one. Shifting the Indian Premier League out of India.That’s like playing the English Premier League in the USA or the Euro in Africa.

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