Advertising
Anant Rangaswami
Mar 29, 2011

Anant’s blog: Innovate, not irritate

Acknowledgement is the first step

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

2 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Why Shah Rukh Khan still rules India’s brand universe at 60

3 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

4 ICC World Cup: Where does women’s cricket stand after historic win?

WPP brings in McKinsey to advise on strategic review

5 WPP brings in McKinsey to advise on strategic review

McCann hits the right note with Hero Splendor’s life symphony

6 McCann hits the right note with Hero Splendor’s life symphony

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

7 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Why almost every brand you know apologised

8 Why almost every brand you know apologised

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

9 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Can movies move the needle on child trafficking?

10 Can movies move the needle on child trafficking?

Related Articles

Times of India group announces increase in advertising rates
Media
Mar 28, 2017
Campaign India Team

Times of India group announces increase in ...

Bombay Dyeing and TOI urge you to #TakeBackSleep
The Work
Oct 21, 2019
Campaign India Team

Bombay Dyeing and TOI urge you to #TakeBackSleep

Anant’s blog: Have you read The Times of India Crest?
Media
Nov 17, 2009
Campaign India Team

Anant’s blog: Have you read The Times of India Crest?

Anant’s blog: Shame! Sorry, Aircel and Dentsu
Media
Feb 11, 2010
Campaign India Team

Anant’s blog: Shame! Sorry, Aircel and Dentsu

Just Published

Jewelbox launches campaign with Vaani Kapoor on modern self-expression
Advertising
7 minutes ago
Campaign India Team

Jewelbox launches campaign with Vaani Kapoor on ...

Jewelbox’s new campaign with Vaani Kapoor positions lab-grown diamond jewellery as a contemporary expression of self-love and personal style.

Safety concerns and leadership gaps shape women’s progress in music
Advertising
10 minutes ago
Campaign India Team

Safety concerns and leadership gaps shape women’s ...

A new Spotify–YouGov study outlines key structural barriers affecting women working across India’s contemporary music ecosystem.

Admatazz partners with BrandMusiq to expand sonic identity in daily content
Advertising
18 minutes ago
Campaign India Team

Admatazz partners with BrandMusiq to expand sonic ...

A new partnership enables brands to embed distinctive sonic cues across high-volume digital formats and offline experiences.

Yippee! partners with Neeraj Madhav to spotlight Kerala snacking
Advertising
21 minutes ago
Campaign India Team

Yippee! partners with Neeraj Madhav to spotlight ...

Sunfeast YiPPee! and Neeraj Madhav collaborate on a Kerala-focused rap track celebrating local snacking culture.