India’s leading media company, The Times of India group, today announced an increase in advertising rates for its newspaper brands. The Times Group publishes the country’s leading daily newspapers – The Times of India, The Economic Times, Navbharat Times, Maharashtra Times, Ei Samay and Vijay Karnataka. The company claims to have a combined circulation reaching almost 8 million households every morning.
The hike in ad rates is to the tune of 8-10 per cent.
S Sivakumar, president, revenue, BCCL said, “In our constant endeavour to provide cutting edge innovation and high quality output we continue to make investments in machines, technology and innovation. The returns to our partners would far outweigh the moderate increase.”
He added that, “In this day of ad avoidance and doubt about digital delivery, it is our brands that provide the credibility and trust that brands seek in platforms they use to reach premium audiences. In a world riddled with fake news today, more and more consumers are turning to newspapers to confirm their news. Brands are leveraging the credibility of the medium to instill trust in their products.“
(To be updated)