Campaign India Team
Mar 28, 2017

Times of India group announces increase in advertising rates

The hike in prices is to the tune of 8-10 per cent

Times of India group announces increase in advertising rates
India’s leading media company, The Times of India group, today announced an increase in advertising rates for its newspaper brands. The Times Group publishes the country’s leading daily newspapers – The Times of India, The Economic Times, Navbharat Times, Maharashtra Times, Ei Samay and Vijay Karnataka. The company claims to have a combined circulation reaching almost 8 million households every morning.
 
The hike in ad rates is to the tune of 8-10 per cent.
 
S Sivakumar, president, revenue, BCCL said, “In our constant endeavour to provide cutting edge innovation and high quality output we continue to make investments in machines, technology and innovation. The returns to our partners would far outweigh the moderate increase.”
 
He added that, “In this day of ad avoidance and doubt about digital delivery, it is our brands that provide the credibility and trust that brands seek in platforms they use to reach premium audiences. In a world riddled with fake news today, more and more consumers are turning to newspapers to confirm their news. Brands are leveraging the credibility of the medium to instill trust in their products.“
 
(To be updated)
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 days ago

Netflix announces ad tier milestone and adtech platform

The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.

2 days ago

Whisper unveils new phase of #KeepGirlsInSchool to ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

2 days ago

Group M broadens remit of Wavemaker global chief ...

Jenner will remain as Wavemaker global chief executive.

2 days ago

Samsung's LTE Galaxy Watch6 campaign unlocks ...

The brand's latest film highlights the integration of LTE into consumers' lives, positioning the watch as a reliable digital companion.