Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
May 26, 2009
Anant’s blog: God is not in the details
Straight after the election results were announced, news channels decided to invest all their energy into another ‘result’ – the winner in the audience stakes.So Times Now released ads tom-tomming itself for being the number one English news channel. All very well, except for the God in the details, in 8 pt type in a corner of the ad. First problem, it quotes aMap and not TAM. Second problem, it slices and dices the audience to suit itself and ‘allows’ Times Now to win.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
(1).jpg&h=268&w=401&q=100&v=20250320&c=1)
Media
Jan 25, 2021
Republic Media Network accuses Times Now of ...
Just Published
Advertising
4 hours ago
When the sellers of joy become its custodians
Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Opinion
5 hours ago
Five rules for crafting a high-impact festive campaign
As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
6 hours ago
When creativity meets code: The human algorithm problem
As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
6 hours ago
Apple keeps crown as world’s top brand, even as ...
Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.
