Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
May 26, 2009
Anant’s blog: God is not in the details
Straight after the election results were announced, news channels decided to invest all their energy into another ‘result’ – the winner in the audience stakes.So Times Now released ads tom-tomming itself for being the number one English news channel. All very well, except for the God in the details, in 8 pt type in a corner of the ad. First problem, it quotes aMap and not TAM. Second problem, it slices and dices the audience to suit itself and ‘allows’ Times Now to win.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
(1).jpg&h=268&w=401&q=100&v=20250320&c=1)
+(1).png&h=268&w=401&q=100&v=20250320&c=1)
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Media
3 hours ago
One Asia Communications warns of widening GEO gap
92% of Indian comms and marketing teams already use AI, one of the highest in Asia. Yet GEO readiness lags.
.png&h=268&w=401&q=100&v=20250320&c=1)
Marketing
4 hours ago
From noise to ROI: how smart brands can win India’s ...
Soaring cart abandonment rates, undecided consumers and a tendency to mass-serve irrelevant ads are challenges that can spike during this season.
.jpeg&h=268&w=401&q=100&v=20250320&c=1)
Marketing
4 hours ago
Adobe to buy Semrush in $1.9 billion deal to expand ...
The Boston-based company is favoured by marketers for its SEO and analytics tools.
Advertising
5 hours ago
Bisleri recasts hydration as lifestyle in a ...
Its #DrinkItUp 2.0 campaign leans on the learning that hydration had moved from utility to a part of fitness, self-care and cultural expression amongst Gen Z.
