Media
Campaign India Team
May 26, 2009

Anant’s blog: God is not in the details

Straight after the election results were announced, news channels decided to invest all their energy into another ‘result’ – the winner in the audience stakes.So Times Now released ads tom-tomming itself for being the number one English news channel. All very well, except for the God in the details, in 8 pt type in a corner of the ad. First problem, it quotes aMap and not TAM. Second problem, it slices and dices the audience to suit itself and ‘allows’ Times Now to win.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Adani seeks single agency for INR 600-crore media overhaul

2 Adani seeks single agency for INR 600-crore media overhaul

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

3 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

4 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

5 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

6 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

India’s quick commerce surge exposes a discipline gap for marketers

7 India’s quick commerce surge exposes a discipline gap for marketers

How Perfetti’s marketing formula endures amid India’s changing tastes

8 How Perfetti’s marketing formula endures amid India’s changing tastes

Winners of Agency of the Year 2025-South Asia announced

9 Winners of Agency of the Year 2025-South Asia announced

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

10 Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

Related Articles

Mouth freshener emerges top advertising category during IPL 2025 — TAM Sports
Advertising
May 27, 2025
Campaign India Team

Mouth freshener emerges top advertising category ...

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor
Media
Oct 30, 2025
Campaign India Team

NDTV appoints Sucherita Kukreti as Senior Executive ...

1.43 lakh brands invested in print advertising in Jan-Sept ’24 – TAM
Advertising
Jan 10, 2025
Campaign India Team

1.43 lakh brands invested in print advertising in ...

Toilet soaps dominate TV advertising in 2025: TAM AdEx
Advertising
Nov 06, 2025
Campaign India Team

Toilet soaps dominate TV advertising in 2025: TAM AdEx

Just Published

India’s new labour codes: An invitation to build?
Advertising
18 hours ago
Shannon Tellis

India’s new labour codes: An invitation to build?

If the ad industry treats these reforms as a catalyst for transparency and legal soundness, the codes could be pivotal to reshaping the talent ecosystem.

Gutenberg’s AI pivot sets up a new agency model as industry pressures deepen
Advertising
21 hours ago
Campaign India Team

Gutenberg’s AI pivot sets up a new agency model as ...

It has partnered with CambrianEdge.ai, advancing its two-year shift into an AI-powered, pod-based agency model.

ICC Women’s World Cup win, Kumbh Mela make it to Google’s global Year in Search roundup
Advertising
22 hours ago
Leslie Blount

ICC Women’s World Cup win, Kumbh Mela make it to ...

Google’s annual anthem film caps off a slate of new creative recently released from the tech giant to promote its search and Veo 3 content generation tools.