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26/11 brought terrorism into our living rooms. It was a few days of extraordinary reality television, unscripted, unrehearsed, uncontrollable – and unswitchoffable (that’s a word that’s needed, to support and/or replace unputdownable).I’ve been following two other reality TV shows over the past few days. One is the Israeli- Hamas Gaza stand-off, the other is the Sri Lankan Army – LTTE battle for the control of the north east of Sri Lanka.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.