Crayon Data has appointed Lakshmi Narasimhan to lead the company's mobile and data transformation offering.
Prior to this, Narasimhan was the CEO of Network18 digital. In a career spanning 20 years, he has also worked with GroupM.
Srikant Sastri, co-founder, Crayon Data, said, “Lakshmi brings with him extensive and in-depth knowledge of the data analytics and media spectrum which will add a new dimension to Crayon’s overall offering. As the company steps into one of the most exciting phases of growth, we look forward to having Lakshmi on-board to supplement and accelerate our efforts.”
Narasimhan added, “The future of marketing lies in being mobile and digital. Crayon Data in a very short time has shown eminent growth within this space. I am delighted to come on board and deliver on the company’s vision of being the most valued business partner for all its customers.”
Narasimhan will also be heading Crayon Data’s recently announced partnership with Mindshare, to develop the latter’s adaptive marketing offering in the Asia-Pacific.