AME Festival 2011 to kick off from May 12

The 2011 edition of Asian Marketing Effectiveness Festival is set to open on May 12 in Shanghai, offering delegates an extensive and topical two-day content programme followed by an Awards Gala Dinner on May 13.

Tim Waldron, managing director, Haymarket Asia, who with Cannes Lions are the joint organisers of the Festival, said, “With entries nearly doubling year on year, the Asian Marketing Effectiveness Festival is firmly established as the benchmark standard marketing effectiveness awards in the region. Delegates to the festival are set to experience a stimulating and educational two days. With such a fantastic speaker line-up they are certain to come away feeling truly inspired by their industry.”

The full shortlist for this year’s Awards is now available to view and download on the festival website. Chaired by Bob O’Leary, head of global marketing for Citi, the 36 jury members will re-convene in Shanghai on May 11 to continue their judging and decide on the much anticipated winners. The shortlisted work will be exhibited at the Festival allowing delegates to view the best in Asian marketing effectiveness.

Ongoing throughout the two days is an inspirational programme of seminars which has been put together by a dedicated content committee led by Charles Wigley, chairman, BBH Asia. Focusing on this year’s theme of ‘unpacking effectiveness’, speakers include: Rory Sutherland, vice-chairman of Ogilvy Group UK; Chuck Brymer, president and chief executive officer, DDB Worldwide; Christopher Graves, global chief executive officer of Ogilvy Public Relations Worldwide; Aiyong, director of strategy, Sina; Pully Chau, chairman & chief executive officer of Draftfcb Greater China; Tim Broadbent, global effectiveness director for Ogilvy & Mather Beijing; Dave McCaughan, director of strategic planning - Asia Pacific for McCann Worldgroup among others.