Audience Measurement and Analytics (aMap) has appointed Joseph Eapen (pictured) as CEO. Till recently, Eapen was CEO of aMapDigital, aMap's exclusive panel for DTH homes.
Eapen replaces Amit Varma who will be moving on.
Joseph managed the first peoplemeter service in Gulf - AGB Gulf for almost a decade, in the 1990s. He moved back to India after 16 years in that region. Raviratan Arora, founder and MD of aMap and DecisionCraft said, "Joseph's in-depth knowledge, leadership and business acumen will serve as invaluable asset as aMap strengthens its core operations and expands its services with a host of measurement initiatives."
Jiniti Shah, as vice-president (sales, business development and research) will now head the business and development activity, focussing on selling aMap’s services and DecisionCraft’s Revenue Management suite to the broadcasters in India and Asia Pacific. Ravi Katoch will now focus on selling aMap and DecisionCraft services to the non-broadcaster segment.
