Alpha G:Corp taps iris for AlphaOne Amritsar

Real Estate company Alpha G:Corp has appointed independent agency iris to create a regional integrated campaign for its new AlphaOne mall in Amritsar, Punjab.

iris will be responsible for all pre- and post-launch activity for the centre, which will include press ads, radio, outdoor, POS, newspaper inserts, on-ground activation and a 11,000-strong launch event featuring local artists, that was held on the 5th of March.

The campaign will promote the message that the mall is set to redefine the way Amritsari’s shop, providing a one-stop destination for the whole family’s shopping and entertainment needs.

Prodipta Sen, VP marketing and corporate affairs at Alpha G:Corp said: “We are very pleased with our recently formed association with iris Worldwide. This association has taken off with the resoundingly successful launch of our flagship retail development, AlphaOne in Amritsar. Alpha G:Corp looks forward to many more such successful campaigns and events with Iris in the future.”

Alok Lall, managing director of iris India, said: “It’s great to be working with a company, which, like iris, is growing at a record rate and is experiencing success because it models itself around its customers’ needs. AlphaOne is a landmark for Amritsar and one that has set a new precedent in retailing, and we are very pleased to be charged with launching this unique new offering.”