Arati Rao
Sep 17, 2010

Iris bags Dell retail and marketing activation business

The account was won in a competitive pitch

Iris bags Dell retail and marketing activation business

Dell has awarded its retail and marketing activation business to independent creative agency iris following a competitive pitch. The win will see the agency launch a number of projects for the brand in the coming months, including the launch of nationwide integrated campaigns to drive people to Dell stores in the country, encourage product interactions in-store, and drive conversion to purchase. iris’ other technology and communications clients include Microsoft and Sony Ericsson. 

Alok Lall, managing director of iris’ India office, said, “Dell is a strong brand which demands effective marketing campaigns, and this win will allow us to showcase our retail credentials to their maximum potential. What separates us from other agencies is our unique approach – we are specialists in retail, but believe in building integrated campaigns around a specific client need, which put retail at the heart.”

Iris works with a number of global and local clients including Sony Ericsson, Microsoft, adidas, Taylormade, Shell, MTS, Alpha G.

Source:
Campaign India

Related Articles

Just Published

12 hours ago

Two sides of the bed: Insured versus uninsured

Star Health’s split-screen ad pitches insurance as peace of mind, but its visual clichés raise questions about real-world nuance.

12 hours ago

Death by feedback: Why creative work keeps getting ...

When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s co-founder and CEO explains why it matters.

12 hours ago

63% of Indian CMOs are under pressure to deliver ...

IBM’s 2025 CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two years.