Dell has awarded its retail and marketing activation business to independent creative agency iris following a competitive pitch. The win will see the agency launch a number of projects for the brand in the coming months, including the launch of nationwide integrated campaigns to drive people to Dell stores in the country, encourage product interactions in-store, and drive conversion to purchase. iris’ other technology and communications clients include Microsoft and Sony Ericsson.
Alok Lall, managing director of iris’ India office, said, “Dell is a strong brand which demands effective marketing campaigns, and this win will allow us to showcase our retail credentials to their maximum potential. What separates us from other agencies is our unique approach – we are specialists in retail, but believe in building integrated campaigns around a specific client need, which put retail at the heart.”
Iris works with a number of global and local clients including Sony Ericsson, Microsoft, adidas, Taylormade, Shell, MTS, Alpha G.