Arati Rao
Sep 17, 2010

Iris bags Dell retail and marketing activation business

The account was won in a competitive pitch

Iris bags Dell retail and marketing activation business

Dell has awarded its retail and marketing activation business to independent creative agency iris following a competitive pitch. The win will see the agency launch a number of projects for the brand in the coming months, including the launch of nationwide integrated campaigns to drive people to Dell stores in the country, encourage product interactions in-store, and drive conversion to purchase. iris’ other technology and communications clients include Microsoft and Sony Ericsson. 

Alok Lall, managing director of iris’ India office, said, “Dell is a strong brand which demands effective marketing campaigns, and this win will allow us to showcase our retail credentials to their maximum potential. What separates us from other agencies is our unique approach – we are specialists in retail, but believe in building integrated campaigns around a specific client need, which put retail at the heart.”

Iris works with a number of global and local clients including Sony Ericsson, Microsoft, adidas, Taylormade, Shell, MTS, Alpha G.

Campaign India

Related Articles

Just Published

14 hours ago

Opinion: The power of UX experience to influence ...

The author has put forward strategic guidelines that can potentially impact the overall user experience of an e-commerce website

14 hours ago

Eno makes a southern case to put acidity in its place

Watch the film conceptualised by Grey Group India here

14 hours ago

Bajaj Finserv warns against online banking scams

Watch the film conceptualised by Social Panga

15 hours ago

Performance, success aren’t down to being quiet; ...

At an IAA Masterclass event, the consultant spoke about the role of brands in various sectors, their relationship with finance and how advertising will retain its importance for times to come