Arati Rao
Sep 17, 2010

Iris bags Dell retail and marketing activation business

The account was won in a competitive pitch

Iris bags Dell retail and marketing activation business

Dell has awarded its retail and marketing activation business to independent creative agency iris following a competitive pitch. The win will see the agency launch a number of projects for the brand in the coming months, including the launch of nationwide integrated campaigns to drive people to Dell stores in the country, encourage product interactions in-store, and drive conversion to purchase. iris’ other technology and communications clients include Microsoft and Sony Ericsson. 

Alok Lall, managing director of iris’ India office, said, “Dell is a strong brand which demands effective marketing campaigns, and this win will allow us to showcase our retail credentials to their maximum potential. What separates us from other agencies is our unique approach – we are specialists in retail, but believe in building integrated campaigns around a specific client need, which put retail at the heart.”

Iris works with a number of global and local clients including Sony Ericsson, Microsoft, adidas, Taylormade, Shell, MTS, Alpha G.

Campaign India

Related Articles

Just Published

14 hours ago

Jjust Music sings an ode to isolated India, says ...

Watch the film produced by Cape of Good Films

14 hours ago

Weekend Watch: Kaun Banega, Kaun Banayega

Watch the initiative by The Times of India Group and The Dainik Bhaskar Group to combat fake news

14 hours ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

1 day ago

Helo gets Rohan Mishra as head in India

Moves from Juul where he was heading Government relations