Advertising
Alison Weissbrot
Mar 14, 2022

Alex Lopez on redefining McCann Worldgroup's client work

The longtime Nike executime, now global chief creative officer and president at McCann Worldgroup, speaks about his first 100 days on the job

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI’s double-click: More speed, less soul?

1 AI’s double-click: More speed, less soul?

Akasa Air puts ground crew in the spotlight

2 Akasa Air puts ground crew in the spotlight

Adobe launches ad making tool for small businesses

3 Adobe launches ad making tool for small businesses

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

4 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

Dentsu appoints bankers to seek buyers for international business

5 Dentsu appoints bankers to seek buyers for international business

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Micro-influencers, major shifts: India’s new marketing frontier

7 Micro-influencers, major shifts: India’s new marketing frontier

India’s online gaming bill redraws the playing ad-spend playbook

8 India’s online gaming bill redraws the playing ad-spend playbook

Spotify tunes up for programmatic advertising push

9 Spotify tunes up for programmatic advertising push

Festive ad rush puts Amazon’s new tools to test

10 Festive ad rush puts Amazon’s new tools to test

Related Articles

McCann Worldgroup elevates Valerie Madon
Advertising
Aug 22, 2023
Campaign India Team

McCann Worldgroup elevates Valerie Madon

Srijib Mallik moves to McCann Worldgroup
Advertising
Dec 27, 2023
Campaign India Team

Srijib Mallik moves to McCann Worldgroup

Mitali Srivastava Hough joins McCann Worldgroup
Advertising
Oct 23, 2023
Campaign India Team

Mitali Srivastava Hough joins McCann Worldgroup

McCann Worldgroup, MRM add chief growth officers
Advertising
Jun 30, 2021
Alison Weissbrot

McCann Worldgroup, MRM add chief growth officers

Just Published

LePub head creative, co-president departs following Cannes scandal
Advertising
20 hours ago
Emma Thumann

LePub head creative, co-president departs following ...

Felipe Cury left the agency in mid-July after LePub confirmed disciplinary action.

Google can keep Chrome — but must share data with rivals, judge rules
Marketing
20 hours ago
Robin Langford

Google can keep Chrome — but must share data with ...

The tech giant scores a partial victory that concludes a five-year US legal saga, but remedies on its adtech business monopoly are also imminent in a separate case.

Publicis could deliver a 'knockout punch' to rivals with Dentsu purchase
Advertising
20 hours ago
Chris Powell

Publicis could deliver a 'knockout punch' to rivals ...

Blog post by Forrester analyst Jay Pattisall claims Publicis Groupe, Havas, and Accenture Song could all be possible suitors for Dentsu.

Dentsu CEO responds to international sale speculation: ‘No decisions have been made’
Advertising
20 hours ago
Gideon Spanier

Dentsu CEO responds to international sale speculatio...

'We aim to rebuild our international business on our own,' Hiroshi Igarashi says, although it is considering other options.