Aidem Ventures will be handling media sales function for an international TV channel from South Korea, KBS World.
The channel is being distributed and broadcast via pay TV operators around the world, and by Reliance Big TV in India.
Announcing the appointment, Tae-Ho Sung, senior manager, channel and content business, KBS, said, “KBS is very happy to sign a deal with Aidem Ventures for media sales of the KBS World channel in India. In the years to come, we will be steadily developing the local advertising business into a significant revenue source by jointly teaming up with Aidem Ventures and Coast Road Media.” KBS World was represented in this transaction by Stuart Tenzer of Coast Road Media LLC, as per the information released to media.
Neena Dasgupta, head, international and digital businesses, Aidem Ventures, shared, “We are pleased to include KBS World in our steadily increasing bouquet of international offerings to global Indian advertisers. The presence of KBS World shall further enhance our sales bouquet to advertisers and agencies. Besides, the association will also help KBS efficiently and effectively leverage our robust media sales revenue management, our broad base of relationships and our extensive domain knowledge and expertise, thus making it a mutually beneficial arrangement.”