Campaign India Team
Jul 12, 2018

Agency Report Card 2017: Infectious

We assess the 2017 performance of Infectious in India, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

Agency Report Card 2017: Infectious

One of the things that makes Infectious stand out from the crowd of independent agencies is its people policy. For its bunch of 40 employees, food is served by the company (breakfast, lunch and evening snacks too). Employees who work late also get dinner. But food is not the only perk in working for the agency.

Agency Report Card 2017

Infectious

2017:

C+

2016:

N.A.

Country head/s: Ramanuj Shastry & Nisha Singhania 

Ownership: Independent

(100 percent)

There are more incentives. There is no salary deducted for leave taken – in fact, the agency claims to encourage people to take leave. Employees are also eligible for Flexi timing. “They are treated as adults and expected to be responsible for their work. We do not believe in monitoring their timings,” says an agency executive.

During office hours, employees are free to play games, listen to music and surf. The organization also has done away with hierarchy and cabins and employees get their increments on completion of a year, rather than the agency cycle. “These are values we do not compromise on and thanks to this our people rarely leave us,” adds the agency executive. As a result of these initiatives, employee attrition is well under ten per cent. 
 
In the year under review, the big account loss was ZEE network that opted to work with the larger network agencies. However, the agency bagged the mainline advertising account for Discovery Jeet, digital duties for Ultra Tech, DBS and the design business for Procam. It reports that annual revenues increased by 30 per cent.
 

PROCESS CONTROL 

  • ACID workshop – workshop which enables the agency to diagnose the business problem and jointly arrive at the brief with the client 
  • Bheja Fry – a training session where it invites stalwarts from the industry to come and talk on various topics
  •  The Pressure Cooker – an internal brainstorm process which involves all members to participate and crack ideas in a limited time frame 

 

Source:
Campaign India

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