In 2017 one of the key strategies for Havas Media was to focus on the 4Ps - product expansion, partnership expansion, people engagement and profile enhancement.
It also charted an ambitious digital growth expansion through client collaborations leading to a significant increase in billings. It also developed a specialised cell dedicated to content creation and an in-house PR cell with clients like Kohler, YepMe, Philips Lighting, Muthoot on the roster. It also increased its OOH footprint and cinema expertise by tying up with DLF.
As transparency was, and continues to be, one of the major issues in the digital space, Havas Media responded with a fully transparent client facing programmatic solution that gives clients complete visibility and control over their campaigns. The solution had a client facing, transparent control tower displaying all programmatic trading, allowing clients to track and monitor their programmatic buying in one place.
On the new business front the agency won, 30+ new pieces of business worth USD 76 million registering a conversion rate of 90 per cent. This led to a revenue increase of 25 per cent.
It also established Havas Life Sorento, a health-and-wellness specialist brand by acquiring Sorento.
On the employee engagement front, the company claims that its people initiatives led to a 9 per cent increase in people productivity while initiatives to engage with the employees increased the overall Internal Employee Engagement Survey Score from 72 per cent to 76 per cent.
THE DEPTH OF MEDIA
Havas Media has penetrated into newer markets with focus on tier II markets – new offices launched in Kochi, Kozhikode and Ludhiana.
It has a strategic partnership with IMC Advertising, a leading Kerala-based agency, to strengthen the southern footprint.