Aegis Group acquires Clownfish

Aegis Group plc has acquired Clownfish, an agency that deals with issues of sustainability for brands. The value of the gross assets acquired is £0.5m. Founded in 2002, Clownfish specialises in working with brands and businesses to understand how sustainability can improve business performance, and how to communicate initiatives authentically. The agency's business model is based on the fact that sustainability is not just a CSR initiative but is in fact, an essential tool towards building one's bottomline.