AdStreet Communications gets Krack Cream

Account won post a multi-agency pitch

Jun 15, 2022 01:18:00 PM | Article | Campaign India Team

Krack Cream has announced the appointment of AdStreet Communications for its creative, digital and media duties. 
 
With this mandate, the agency will be responsible for Krack Cream’s brand strategy, mainline, digital communication, and media planning.
 
The account was won post a multi-agency pitch and will be managed by AdStreet Communications' Mumbai office.
 
Rahul Darda, managing director, Brinton Healthcare, said, “Krack cream being the most iconic footcare cream in India, holds a lot of potential that we are very thrilled to share with AdStreet Communications, as our creative and social partners. A brand that is so recognised needs its new-age thinking, strategy and ideation, by which, we believe they can elevate our existing brand image. We look forward to working with them and creating something memorable.”
 
Abhishek Jha, CEO, AdStreet Communications, said, “Our excitement is through the roof. We are elevated to work with the emblematic brand that is the category innovator while keeping its legacy sacred and intact. We are exhilarated to embark on this journey with them and craft memorable campaigns from a creative point of view.”