Adobe has announced the appointment of David Wadhwani as executive vice president and chief business officer of its digital media business.
He will report to Shantanu Narayen, president and CEO, Adobe.
Wadhwani will be responsible for Adobe’s global digital media business across Adobe’s creative and document cloud, including all product marketing, strategic partnerships, customer support and go-to-markets across geographies. He will 'work closely' with the digital media product organisations.
Wadhwani previously served as senior vice president and general manager of Adobe’s digital media business from 2010 to 2015. He returns to Adobe from Greylock Partners, where he is a venture partner.
Narayen said, “We’re thrilled to welcome David back to Adobe to lead our Digital Media business. He is a transformational leader with an exceptional record of operational excellence, innovation and growth. David’s extensive experience, impressive track record and passion for Adobe and our customers make him the ideal choice to lead the explosive creativity and document categories through their next phase of growth.”
Wadhwani said, “I’m excited to return to Adobe at a time when digital content is becoming the foundation of expression and engagement for everyone, from individual artists, storytellers and business owners, to the largest global brands. Creative cloud and document cloud are helping millions around the world express themselves and digitize their workflows in innovative ways. The tailwinds in Adobe’s digital media business are immense, and I look forward to leveraging this moment to deliver even more value to our customers.”
He has also held a key position at AppDynamics.