adobe
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Content demand in India surges, forcing marketers to rethink workflows
Rising content expectations, platform volatility, and technological disruption are reshaping the fundamentals of campaign planning.
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Adobe’s APAC CMO: ‘There is a balance between automation and creativity that is really important’
Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.
Big ideas, not big algorithms, will win Cannes
At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.
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Adobe launches ad making tool for small businesses
Adobe Express for ads supports ad creation for major digital platforms.
Moves and Wins: Week of 09 June
Our weekly roundup of the latest appointments and account wins news from Madchatter Brand Solutions, BombayDC, Omada, Razorpay, DriveX Mobility, Bread Butter Jamm, Collective Artists Network, Altimetrik, Pulp Strategy, Flick TV, Adomantra, Sportzprix, UAX Rafa Nadal University School, Hashtag Orange, PRCAI, Probo, and many more.
AI gets personal, but can it get it right?
As brands rush to scale personalisation with generative AI, Adobe India’s director for solution consulting notes that the real test lies in balancing speed, strategy and consumer trust.
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