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How AI, technology, and digitisation are collectively transforming the landscape of PR
The future of PR lies in the fusion of technological expertise and creative human insight, as professionals in communications navigate the growing impact of AI and beyond, opines Karan Bhandari of Weber Shandwick.
Year in Review: The biggest tech stories of 2023
TikTok's day in US Congress, Alibaba makes leadership changes, Temu takes on Shein and the Adobe-Figma union failed to go through - we recap some of the biggest headlines in tech in 2023
Adoption of generative AI technology is trailing behind employee usage and consumer demand: Adobe
47% of respondents state that their companies currently use generative AI tools in their operations
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Adobe Summit 2022: Machines will inhabit the need for survival - Mo Gawdat
Mo Gawdat, former chief business officer, Google X, talks about the future of artificial intelligence
Adobe Summit 2022: If you’re not getting sales, the effort is not worth it – Rajshankar Ray, IFB
The MD and CEO of IFB Industries discusses how the company entered the D2C digital space at the Adobe Summit
Seven tips to accelerate India's sales during the holiday season: Adobe report
Aims to help marketers with sales conversions from campaigns to last-mile purchases
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