adobe
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India’s big creative pitch: Now streaming to the world
WAVES 2025 was less summit, more sales deck—India positioned as the next global content factory, so who’s buying the dream?
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India’s creator economy meets Adobe’s global agenda at WAVES 2025
From in-housing to automation, its WAVES push forces marketers and creative shops to rethink their value in an AI-first content economy.
Adobe unveils AI-powered brand concierge, agent orchestrator
Releases ten AI agents purpose-built on AEP Agent Orchestrator, to help marketing and creative teams to drive personalisation at scale.
DEPT expands India business with Bengaluru hub
The tech and marketing player to collaborate with Adobe to service its brand clients in South India from the new base.
Coach’s AI-powered handbags take a swing at a fashion revolution
By harnessing Adobe Firefly’s generative AI, Tapestry is redefining handbag design—scaling creativity while maintaining brand integrity.
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81% of Indian consumers expect brands to adopt gen AI by 2024-end, the highest in APAC
Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer preferences in Australia and Japan.
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