adobe

May 01, 2025

India’s big creative pitch: Now streaming to the world

WAVES 2025 was less summit, more sales deck—India positioned as the next global content factory, so who’s buying the dream?

May 01, 2025

India’s creator economy meets Adobe’s global agenda at WAVES 2025

From in-housing to automation, its WAVES push forces marketers and creative shops to rethink their value in an AI-first content economy.

Mar 20, 2025

Adobe unveils AI-powered brand concierge, agent orchestrator

Releases ten AI agents purpose-built on AEP Agent Orchestrator, to help marketing and creative teams to drive personalisation at scale.

Mar 03, 2025

DEPT expands India business with Bengaluru hub

The tech and marketing player to collaborate with Adobe to service its brand clients in South India from the new base.

Feb 28, 2025

Coach’s AI-powered handbags take a swing at a fashion revolution

By harnessing Adobe Firefly’s generative AI, Tapestry is redefining handbag design—scaling creativity while maintaining brand integrity.

Jan 08, 2025

81% of Indian consumers expect brands to adopt gen AI by 2024-end, the highest in APAC

Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer preferences in Australia and Japan.