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This week’s rockstar is Sharmad Khambekar, creative supervisor – art at Saatchi & Saatchi, Mumbai, and, besides other things, he tells Campaign India that art directors are being forced to think TVC too now. How did you get into advertising?
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.