This week's Rockstar: Manavjit Mohil, creative director, Dentsu Marcom
Why did you get into advertising?
Expressions! Design! Ideas! I guess I was always drawn to the potential magic of a mere 30 second spot or a 100 cc ad changing a person's perspective. Once I started studying Applied Art, it was a natural turn to move up to advertising.
What is it that you like best about your job?
I love a good chase. And with advertising you never can stop at just one brilliant idea. It's the everyday rush, the never-enough-time deadlines and the challenges that keep me going.
If you were stuck in a desert island, what is the one thing that you would like to have with you?
A private chopper to bring me whatever else I need.
Who is the one person in advertising that you would like to have dinner with?
I would love to dine with the Cannes Lion and discuss our harmonious future together.
Who is the one person outside of advertising that you would like to have dinner with?
What's the worst the thing about the job?
Research groups and debriefs. (Heheh…in all seriousness though, I think even the stumbles lead to opportunities…)