Dentsu Marcom bags Toshiba India's creative duties

Toshiba India has appointed Dentsu Marcom as the creative agency for its TV and laptop businesses.

Hakuhodo Percept handled the account previously.

Rohit Ohri, executive chairman, Dentsu India Group, said, “Toshiba India is now gearing up for its next phase of aggressive growth in India. We’re delighted with this opportunity to partner the company on this exciting new journey. Our integrated communication thinking will be at the centre of our communication approach. We will deploy our best capabilities to, hopefully, produce work that is an industry benchmark.”

Sanjay Warke, country head, Toshiba India, said, “Innovation is at the core of our brand and with our brand communication, we aim to inspire our audiences. For our communication efficacy, it is important to have a partner that emulates similar brand values of unparalleled quality, high performance & reliability embedded in its DNA. Dentsu’s understanding of this industry, their skills and the ability to translate consumer insights into unique media touch points, made us choose them as our creative partner.”