Indian agencies bagged a total of 30 wins at Adfest 2023 that was held in Pattaya Thailand between 23-25 March.
Leo Burnett led the Indian tally with a total of seven wins including a Grand Lotus in the Brand Experience category.
Brand Experience
In the Brand Experience category, Leo Burnett won a Grande Lotus for Oreo's '#BringBack2011' campaign. The entry also won a Gold and Silver.
VMLY&R bagged a Bronze for Unilever's 'Smart Fill'.
Commerce
McCann Worldgroup India won two Silver metals for Ujjivan Small Finance Bank's 'Shagun Ka Lifafa'.
VMLY&R won a Bronze for Unilever's 'Smart Fill'.
Design
VMLY&R bagged a Gold and Silver each for Maxx Flash's' 'The Killer Pack'.
DDB Mudra won a Bronze for Charlie Chaplin Foundation's 'A Silent Frown'.
Digital and Social
BBDO India won a Silver and Bronze for Ariel's 'See Equal #ShareTheLoad'.
Leo Burnett won Silver for Oreo's '#BringBack2011'.
Direct
McCann bagged two Silver Lotus' for Ujjivan Small Finance Bank's 'Shagun Ka Lifafa'.
Leo Burnett won Silver for Oreo's '#BringBack2011'.
Effective
BBDO India won two Gold metals in this category for Ariel's' 'See Equal - #ShareTheLoad'.
Entertainment
Leo Burnett won a Bronze for Oreo's '#BringBack2011'.
Film Craft
Law & Kenneth Saatchi & Saatchi won a Silver for Zepto's 'Indian Stretchable Time'.
Good Morning Films won Bronze for Parachute's 'Kalpavriksha - The Farmer'.
Film
Law & Kenneth's 'Indian Stretchable Time' for Zepto won two Bronze Lotus' in this category.
Innova
VMLY&R bagged an Innova Lotus for Maxx Flash's 'The Killer Pack'.
Media
BBDO India won Bronze for Ariel's 'See Equal - #ShareTheLoad'.
New Director
Chrome Pictures won Bronze for Epigamia's 'Want to hear something new'.
PR
BBDO India and Leo Burnett won a Bronze each for Ariel (See Equal - #ShareTheLoad) and Oreo (#BringBack2011) respectively.
Press
DDB Mudra won a Bronze for Charlie Chaplin Foundation's 'A Silent Frown'.
Radio and Audio
DDB Mudra won a Bronze for MTV India's 'Bothard' in this category.
| Agency | Bronze | Silver | Gold | Grande Lotus | Total |
| Leo Burnett | 2 | 3 | 1 | 1 | 7 |
| VMLY&R | 2 | 1 | 2 | 5 | |
| McCann Worldgroup | 4 | 4 | |||
| DDB Mudra | 3 | 3 | |||
| BBDO India | 3 | 1 | 2 | 6 | |
| Good Morning Films | 1 | 1 | |||
| Law & Kenneth Saatchi & Saatchi | 2 | 1 | 3 | ||
| Chrome Pictures | 1 | 1 |
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