Organisers of Adfest 2018 have announced shortlists across four categories in which India has eight shortlists.
McCann has six of them and BBDO has the remaining.
Direct
McCann Worldgroup India got a shortlist each for 'Sweet Change' for PayTM and 'Immunity Charm' for Ministry of Public Health Afghanistan.
Effective
BBDO India's 'Dads #ShareTheLoad' for Ariel Matic was the only shortlist for India in this category.
Media
McCann Worldgroup earned two shortlists in this category too for 'Sweet Change' for PayTM and 'Immunity Charm' for Ministry of Afghanistan.
BBDO India's '#KindnessIscashless' for Visa India also made the cut.
Promo
As with Media and Direct, McCann has two shortlists in this category too for PayTM and Ministry of Public Health Afghanistan.
Winners and shortlists for other categories will be announced during the festival which will be held between 21-24 March 2018 in Pattaya, Thailand.
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