Indian agencies bagged a total of 11 metals on day three of Adfest 2018. Organisers announced winners across 10 categories (Design, Direct, Film Craft, Interactive, Mobile, New Director, Outdoor, Press and Promo).
McCann Worldgroup India dominated with six wins, which included three Golds, two Silvers and a Bronze. Taproot Dentsu was the other Gold winner on the night. The agency also bagged a Silver.
McCann Worldgroup India bagged a Gold, India's only win in this category for 'Immunity Charm' for Ministry of Public Health Afghanistan.
McCann Worldgroup won a Gold and Bronze each in this category. The Gold win was for 'Immunity Charm' while the Bronze win came for 'Sweet Change' for Paytm.
Fingerprint Films bagged a Silver for 'Vivel Lotus Oil Soap' while Black Swan Life won Bronze for 'Tea Society' for Society Tea.
India's only win in this category came for 'Salaam Loans' by Tata Capital. The piece of work that won Silver was conceptualised by Leo Burnett and entered by Tata Capital
Taproot Dentsu bagged a Gold and Silver for 'Watching Posters' for Panasonic CCTV Cameras.
McCann Worldgroup India also won Gold for 'Immunity Charm'.
McCann Worldgroup India won two Silvers in this category for work done on Paytm (Sweet Change) and Ministry of Public Health Afghanistan (Immunity Charm).
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The report also suggested that HD channel viewership increased by 15% in the last two years