ABP Digital ties up with Jivox for online video advertising

Online video advertising company Jivox has announced a partnership with ABP Digital, to offer advertisers interactive online video advertising solutions on premium online sites of ABP Digital. The partnership empowers ABP Digital to use the Jivox platform for running online interactive video ads (pre-roll, mid-roll, post-roll and video banners) for all its portals including Anandabazar.com, Telegraphindia.com, and Businessworld.in across web and mobile platforms.

“One of our focus areas and strength for the time to come is going to be our exclusive, rich media content; videos ranging from movies, animation, plays, cookery to news have been specifically created in order to be consumed in our digital bouquet. We are happy to partner with Jivox to bring our advertisers top class branding opportunities at one end and relevant advertising to our consumers on the other,” said Kaushik Banerjee, vice president, ABP Digital.

Commenting on the partnership, Sachin Vashishta, head, business development, Ops, E-Com at ABP Digital said, "We see a great partnership forming up, and hope to grow in strength and volume by bringing across an array of offerings in our operating genre of Bengali and Business.”