Campaign India Team
Aug 05, 2021

82.5 Communications bags the communications mandate for Ajanta Shoes

Account won post a multi-agency pitch

82.5 Communications bags the communications mandate for Ajanta Shoes
82.5 Communications has won the communications mandate for Ajanta Shoes.
 
The account was won post a multi-agency pitch and will be handled by the agency’s Kolkata office. 
 
The agency has also rolled out the first campaign titled ‘Ready to Step Out’, for the brand’s sub-brand Royalz's collection. 
 
Sagnik Banik, MD, Ajanta Shoes, said, “In the backdrop of lockdowns and restrictions, we wanted to create a feel-good vibe, and briefed 82.5 that the campaign should be drawn on the urge of people to get back to normality.”  
 
Sumanto Chattopadhyay, chairman and CCO, 82.5 Communications India, said, “Our association with Ajanta Shoes has put a spring in our step. As the world slowly but surely ventures back into the outside world, we are ready with our advertisements for Ajanta's Royalz sandals. May this be the first of many wonderful campaigns, beginning a journey into an ever-brighter future for Ajanta Shoes.”
 
Sharmista Dev, head of 82.5 Communications, Kolkata, added, “Shoes are an intrinsic part of dressing up when we go out. Being in a lockdown mode has taken away this simple pleasure of dressing up. So, we wanted to remind people of just that, as they're getting ready to step out. But of course, stepping out with caution. I must add that we're thrilled to win the Ajanta shoes business and partner them in their growth journey.” 
 
Mayur Varma, executive creative director, 82.5 Communications - Mumbai and Kolkata said, “As the country gears up to step out again, Ajanta will gear up your feet. Of course, responsibly.” 
 
Source:
Campaign India

Related Articles

Just Published

7 hours ago

Why HSBC is betting on simplicity to stand out in ...

EXCLUSIVE: HSBC CMO Nicole German on the thinking behind the bank’s first global CIB campaign—live in 20 markets, its biggest marketing investment yet.

9 hours ago

Moves and wins: Week of 22 September

Our weekly roundup of the latest appointments and account wins from Vigor Media, Dentsu Creative Isobar, and many more.

11 hours ago

Devotion and display: The paradox at the heart of ...

In Two Minds: Navratri campaigns in India demand nuance, as brands must decide whether they’re merely borrowing the spotlight or authentically tapping into the nation’s rhythms of devotion.

11 hours ago

Schneider Electric puts its power behind changing ...

With cricket jerseys, AI-powered campaigns and factory automation, it is betting that India can turn electricals from a utility into a lifestyle — and a growth engine.