82.5 Communications bags Slice's creative mandate
Agency's Bengaluru office to handle the fintech service for the youth
Jan 18, 2021 03:08:00 PM | Article | Campaign India Team Share -
82.5 Communications has bagged the creative duties of Slice, a Bengaluru-based fintech start-up.
Slice is a platform which is targetted at the youth. It is a Visa card that comes with a pre-approved credit line, which can be used to make payments online and offline.
Rajan Bajaj, founder and CEO, Slice, said, “From the get-go, the team at 82.5 communication has understood what slice is building and the transformational impact it will have on the payments ecosystem in India. We are very happy to partner with an agency that actually helps take our mission to the next level. 2021 has some exciting things in store and we are thrilled to have 82.5 comm on this journey with us."
Kapil Arora, CEO and co-chairman, 82.5 Communication, said, “The fintech world is abuzz with opportunity and amongst the most exciting, is Slice. We are excited to partner the brand in its endeavour to financially empower India’s youngsters and look forward to creating transformational work on a transformational brand.”
Naveen Raman, SVP and branch head, 82.5 Communication-South, added, “It is exciting for us to work with a young team that has a vision of disrupting the category. The team at Slice are full of ideas and have a great product on offer for the youth. Given the size and volume of India and us being a young country, we have an opportunity of building something revolutionary. I look forward to this association.”