70% of all internet users to make transactions by 2025: Report

Wunderman Thompson and GroupM in partnership with Amazon Ads have released a playbook for building communication strategies for e-commerce networks.

 

This is based on the steep rise expected in e-commerce in India. 350 million Indian consumers are expected to make a purchase online by 2025 up from 150 million in 2020. The e-commerce industry is seeing an annual growth rate of 23% which means it will have 500 million online shoppers by 2030.

 

By 2025, 70% of all internet users are expected to be online transactors, with 33% being online shoppers. Currently, 80% of the urban internet users in India use e-commerce portals for online product research and 25% visit e-commerce portals for their offline purchases too.

 

According to the report, digital consumers are considered to be:

A consumer looking to buy a TV on Amazon takes on an average seven to eight weeks in the purchase journey, of which 27-28 days is considered to be an active research period.

 

A user has 9-10 keyword searches, views 17-18 product detail pages and spends a total of eight to nine minutes on it. Three or four brands are usually considered before the purchase.

 

The study also revealed recommendations for building a content strategy:

 

1: Leverage first-party audience intelligence

2: Map primary consumer touchpoints to establish visibility

3. Create engaging consumer connections

4. Go Beyond: Innovate through integrated immersive experiences