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Natesh Mani of Sify says that many of the advertisers are great speakers but bad listeners. Mariam Mathew of Malayalam Manorama calls social media as the dream baby of marketers.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.