Campaign India Team
Mar 23, 2020

400 per cent growth in flight tracking apps since outbreak of Coronavirus in India: Report

The report from InMobi also stated that mobile browsing saw a 37 per cent increase.

400 per cent growth in flight tracking apps since outbreak of Coronavirus in India: Report
According to a report from InMobi, there was a 400 per cent growth in usage of flight tracking apps between the first week of January and 11 March.
 
The report studied the effects of Covid-19 on the lives of consumers in Bengaluru, Mumbai and New Delhi.
 
As expected, footfalls in malls, restaurants and amusement parks reduced even before the lockdown was enforced. 
 
According to the report, flight tracking and booking apps were most used as panic lead to continuous monitoring of flight operations by citizens. 
 
Other apps which saw a spike in usage include image and video editing (60 per cent increase), gaming (110 per cent increase), books and comics (200 per cent). Mobile browsing saw a 37 per cent increase.
 
Source:
Campaign India

Related Articles

Just Published

6 hours ago

Battlegrounds Mobile India onboards Flux@The Glitch

The agency will create video content and build engagement for the Indian market

7 hours ago

Center fresh and Dharma reveal an ice breaker ...

Watch the film conceptualised by Wavemaker and Ogilvy here

9 hours ago

Srinivas Vunnava joins H+K India

Moves from Sacit Research and Consulting

10 hours ago

When advertising tries to create a change, it ...

A panel hosted by ASCI saw experts discuss the findings of the GenderNext report and explain what representation of women in advertising means to them