24 hours with... Jetesh Menon

Ever wondered what an ideal day in the life of someone from advertising/marketing/media is? We're here to spill the beans on it.

Every Tuesday, we'll have a person from the advertising/marketing/media industry profiled in this section.

Name: Jetesh Menon

Job: Creative head, Ideaz Farm

Professional mantra: Underpromise and overdeliver.

Personal mantra: Overthink everything and do nothing.

12-3am: Actual working hours.

I like to work without distractions and since technically the day starts after midnight, that’s where I’d like to start too. This is the golden hour when I get most of my writing work done. Concept notes, film scripts, pitch decks and sometimes even social media copy. I get it all done under the proverbial cover of darkness. (Sometimes I wear a cape) 

3-11am: Embarrassingly long sleep hours.

Needless to say, I’m not a morning person and the team is thankfully mindful of the fact. I either wake up to calls from the business head on a pressing matter or because my brain craves caffeine. 

11am-12pm: Coffee with current (affairs). 

This is my favourite part of the day - instant coffee with the latest gossip (news). After flipping through three pages of real estate ads, I get to the news only to find out about more property dealings, scams and schemes. I make it a point to share truly noteworthy pieces with my friends.

12-2pm: Time to take stock.

Checking mails, work groups, and conference calls. At this point, you’re probably wondering when do I get to the office. I don’t. One of the biggest perks of being at Ideasfarm is that we manage to work remotely as much as possible. Everyone knows what they’re supposed to do and does it earnestly. So if you hate your job and the commute even more, we’re always looking for good talent!

2–3pm: Working lunch.

I take this time to surf social media, catching up on new work or a new brief. But mostly, I just chuckle at memes.  

3–6pm: Meetings.

On non-autopilot days, this is when the team huddles together either internally or on client calls pitching ideas or discussing briefs. We like to keep things light with some banter while we go about our work.

6pm: Brainstorms, reviews and downtime 

As the servicing team starts winding down for the day, the creative team fires up and starts sending in their ideas, concepts and copies through the evening. We get a lot of work done late in the evening and sometimes late at night. This may sound like we’re always working. On the contrary, we make time for life while managing work. I start catching up on cable television (yes, you read that right) If I have band practice scheduled, I try and practice at home beforehand or just find a way to kill time with distractions till it’s time to put on the cape at midnight.