21N78E bags Peepul Tree

Peepul Tree has announced the appointment of 21N78E Creative Labs to launch its brand.

 

Peepul Tree aims to connect Indian artisans globally by telling the stories behind these products. The account was won following a multi-agency pitch.

 

The agency's Bengaluru office will handle the account.

 

Anish Williams, co-founder, Peepul Tree, said, “Creating a brand is a journey and building a strong foundation is the most important thing to do at this juncture. Team 21N78E has helped us navigate this whole process whilst challenging our own ideas and thoughts. And seeing this come to life as we continue to scale our vision and scope of impact has been encouraging.” 

 

Mini Menon, co-founder, Peepul Tree, added, “It is an exciting moment as we take off on our journey to take Peepul Tree to the world. We chose to partner with 21N78E because of their understanding of what we are trying to accomplish. Their insights and expertise have been invaluable in helping us bring our brand to life and connect with customers who share our passion for sustainability and authenticity. As storytellers themselves, they understand the importance of narratives and experiences and can build out those parts of the brand, making it tangible and meaningful for our audiences.”

 

Sudhir Nair, CEO and founder, 21N78E Creative Labs, said, “PeepulTree is the perfect mix of purpose and promise in a business. With a vision to enable people to experience and own the best art and culture from across India through the most interesting stories and the best products, the canvas to paint the brand story on could not be more open. As a strategy first agency, working towards building the brand with a keen eye on the business, this is a very exciting partnership for us.”