The AME awards for Advertising & Marketing Effectiveness are open for entries for the 2010 competition. In its 16th year, the AME Awards look at showcasing work that can demonstrate groundbreaking solutions to challenging marketing problems. The 2010 competition will introduce regional competitions to allow the preliminary competitions to take place within specific regions.
The organisers say that the competition this year has redefined entry categories to reflect the current trends in the industry. This year, the competition will see categories such as Marketing Specialties, (Integrated and interactive); Social Media/Online; Use of Medium: Mobile; and The Green AME.
The regional competitions will allow entries to be judged with cultural relevance within their own region by jurors who are familiar with intricacies of that particular market. These five regions are: Asia Pacific, Europe, Latin America, Middle East & Africa, and North America.
All Gold winners, selected from each of the five regions, will go on to be judged by an international Grand Jury. AME’s Grand Jury will select winners, evaluating each campaign on the following criteria: how well it met its objective in its category and its overall impact in the marketplace. All AME Gold winning work will be judged by the Grand Jury to determine a Platinum Trophy winner for each of the five regions. All Gold Award winners will be judged against each other to honor the top scoring campaign in four categories; Consumer Products and Services; Business to Business Products and Services; Use of Discipline; and Use of Medium.
This year’s Grand Jury will also select a winner for the newly minted AME Green Award. “Advertising and marketing are most often rewarded for creativity. The AME Awards honors work that is proven to produce results…campaigns that are not only creative, but strategic and effective as well,” commented AME’s executive director, Leslie Rasimas.
The details of the grand jury, advisory board and additional regional updates will be announced soon. For more information, click here.