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The AME awards for Advertising & Marketing Effectiveness are open for entries for the 2010 competition. In its 16th year, the AME Awards look at showcasing work that can demonstrate groundbreaking solutions to challenging marketing problems. The 2010 competition will introduce regional competitions to allow the preliminary competitions to take place within specific regions.
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Columbia University professor Vishal Misra’s whitepaper on fantasy sports shows its relevance across diverse fields including data science, talent management, physical sports, and economy.
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As India’s CTV adoption grows 30–35% yearly, Tonic Worldwide’s senior vice president for media and martech notes that why marketers must recalibrate their plans to woo high-value audiences in untapped regions.