Campaign India Team
Feb 17, 2010

141Sercon wins Chennai marathon account

141Sercon has won the mandate to organize the eighth edition of the Chennai Marathon, which is slated to be held on February 21, 2010. The event is organized by the Sports Authority of Tamil Nadu, and aims to bring together about 25,000-30,000 participants including consumers, corporates, schools, colleges, government departments and celebrities.

141Sercon wins Chennai marathon account

141Sercon has won the mandate to organize the eighth edition of the Chennai Marathon, which is slated to be held on February 21, 2010. The event is organized by the Sports Authority of Tamil Nadu, and aims to bring together about 25,000-30,000 participants including consumers, corporates, schools, colleges, government departments and celebrities.

 
“It’s a pleasure for us to be associated with a reputed and stimulating event such as this. The Chennai marathon not only represents the spirit of the city but also gives exciting opportunities for a brand to connect with its target group”, said C.R. Prasanna, vice president – sales and marketing, 141Sercon.
 
The marathon would be promoted through a 360-degree campaign covering print, electronic, digital and outdoor media. 141Sercon will be responsible for managing the complete marathon besides sponsorship generation.

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Laurent Ezekiel named Ogilvy CEO, Devika Bulchandani...

The appointments follow the arrival of new chief executive Cindy Rose on 1 September.

2 days ago

Meta rolls out festive tools for India’s ad market

With reels, creators and AI at the centre, its latest updates aim to influence how brands navigate India’s 2025 festive season.

2 days ago

From ‘maybe’ to ‘must do’: Sun Pharma’s diabetes pitch

A father’s evasive answers becomes the centrepiece of a campaign that highlights how diabetes-linked fatigue chips away at everyday life.

2 days ago

Publicis CEO Arthur Sadoun shoots down suggestions ...

'We’re not interested in consolidating more of the same for the sake of efficiencies,' he said at New York investor conference.