141 Sercon bags activation duties for VLCC

141 Sercon has bagged the activation duties of VLCC in a multi-agency pitch held in Delhi. The WPP agency will be primarily responsible for building brand value for VLCC , aiming at interactive customer loyalty. This is the first time VLCC has undertaken an extensive and in-depth project to understand its customer needs and demands. 

"We chose 141 Sercon based on their impressive track record and industry knowledge," said Harmeet Pental - CEO, VLCC Personal Care and Group Marketing Officer. The agency also handles CRM duties of other beauty and health brands such as L'Oreal and Ozone Ayurvedic.

"The main challenge for us would be to understand VLCC's customer psyche and generating insights to drive the CRM program effectively," said Vijay Singh, managing director, 141 Sercon.