She was earlier with Asian Paints
In the news: AdLift, ASCI, Fruitbowl Digital, Hill+Knowlton, iProspect, VMLY&R
Watch the film conceptualised by WMcCann Rio here
McCann Erickson has created a new TVC featuring brand ambassador Aishwarya Rai Bachchan for L'Oreal's new Total Repair 5 shampoo. In the TVC, Rai Bachchan is shown conveying the brand's message through the traditional method of testimonial advertising with Rai giving consumers five reasons to change their shampoo.
Maxus has won the media AoR duties for L'Oreal following a multi-agency pitch. The Mumbai office for Maxus will handle the account. The incumbent agency for L'Oreal was Lodestar.
Much has recently been written about this trend of maleness articulated over a decade back by Mark Simpson of Arizona in the United States of America. But if one saw the developments through a basic sociological lens, the changing depictions of the male sexuality as well as the confusing Signs of identity of the fairer sex, become simpler to understand. In a cyclical behavior of humans and societies, men and women both are showing Signs of reverting to their rightful and biologically compatible positions, with of course, a few mutations.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins