loreal
What good leaders do in crisis: Tips from Twitter, Grab and L'Oreal execs
Empathy, agility and focus are critical to help leaders guide organisations through current changes.
Anvesha Poswalia paints a future as digital lead at L'Oreal
She was earlier with Asian Paints
Weekend Wrap: 16 November
In the news: AdLift, ASCI, Fruitbowl Digital, Hill+Knowlton, iProspect, VMLY&R
L’Oreal transcends gender, celebrates feminine pride of a transgender woman
Watch the film conceptualised by WMcCann Rio here
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McCann creates new L'Oreal TVC
McCann Erickson has created a new TVC featuring brand ambassador Aishwarya Rai Bachchan for L'Oreal's new Total Repair 5 shampoo. In the TVC, Rai Bachchan is shown conveying the brand's message through the traditional method of testimonial advertising with Rai giving consumers five reasons to change their shampoo.
Maxus assigned media AoR duties for L'Oreal
Maxus has won the media AoR duties for L'Oreal following a multi-agency pitch. The Mumbai office for Maxus will handle the account. The incumbent agency for L'Oreal was Lodestar.
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