loreal

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Anvesha Poswalia paints a future as digital lead at L'Oreal
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Aug 20, 2019

Anvesha Poswalia paints a future as digital lead at L'Oreal

She was earlier with Asian Paints

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Weekend Wrap: 16 November
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Nov 16, 2018

Weekend Wrap: 16 November

In the news: AdLift, ASCI, Fruitbowl Digital, Hill+Knowlton, iProspect, VMLY&R

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L’Oreal transcends gender, celebrates feminine pride of a transgender woman
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Mar 09, 2016

L’Oreal transcends gender, celebrates feminine pride of a transgender woman

Watch the film conceptualised by WMcCann Rio here

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McCann creates new L'Oreal TVC
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Jul 28, 2010

McCann creates new L'Oreal TVC

McCann Erickson has created a new TVC featuring brand ambassador Aishwarya Rai Bachchan for L'Oreal's new Total Repair 5 shampoo. In the TVC, Rai Bachchan is shown conveying the brand's message through the traditional method of testimonial advertising with Rai giving consumers five  reasons to change their shampoo.

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Maxus assigned media AoR duties for L'Oreal
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Jul 20, 2010

Maxus assigned media AoR duties for L'Oreal

Maxus has won the media AoR duties for L'Oreal following a multi-agency pitch. The Mumbai office for Maxus will handle the account. The incumbent agency for L'Oreal was Lodestar.

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Metrosexual gobbled by the urban lion?
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May 07, 2008

Metrosexual gobbled by the urban lion?

Much has recently been written about this trend of maleness articulated over a decade back by Mark Simpson of Arizona in the United States of America. But if one saw the developments through a basic sociological lens, the changing depictions of the male sexuality as well as the confusing Signs of identity of the fairer sex, become simpler to understand. In a cyclical behavior of humans and societies, men and women both are showing Signs of reverting to their rightful and biologically compatible positions, with of course, a few mutations.

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