141 sercon
141 Sercon hires Abhijit Lahiri as AVP
Below-the-line solutions provider 141 Sercon has appointed Abhijit Lahiri (pictured) as assistant vice president. Lahiri’s new responsibilities include heading the business portfolio of north and east India. He will also provide strategic leadership and nurture the in-house talent, besides business development for 141 Sercon. He will be based out of New Delhi and will report to managing director Vijay Singh.
141 Sercon bags activation duties for VLCC
141 Sercon has bagged the activation duties of VLCC in a multi-agency pitch held in Delhi. The WPP agency will be primarily responsible for building brand value for VLCC , aiming at interactive customer loyalty. This is the first time VLCC has undertaken an extensive and in-depth project to understand its customer needs and demands.
WPP agencies set to compete in the BTL space
The marketing services space has been in the news recently as traditional agencies train their radar on possible mergers in this area, in an effort to
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